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FOTOLOFT GALLERY
Contemporary Art Centre Winzavod, 4-th Syromyatnicheskiy lane, 1, bld. 6, Moscow, Russia
+7 (495) 987-38-74, info@fotoloft.ru

Fractal pendulum 20.05.09 - 15.06.09

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The FotoLoft Gallery opens a solo exhibition of photographer and fashion designer Lena Karin on May 19. As many as 30 textile-based photos of different sizes and textures from the following series will be exhibited: Tear Fabric, Stalker. Zone of illusions and Hamlet. The Lost Century.

According to great philosophers, "Life is a pendulum". Creative art is an integral part of life and, perhaps, the most substantial part of it. It gives a chance to develop and keep embodying your human nature via your fantasies and without breaking stride.

The fractal structure of the world means variability of its manifestations and repetition of the same information code in different incarnations.

Lena Karin's creative pendulum is characterized by wide amplitude. According to the fractal theory, it brings the designer's ideas to different aspects of art.

For example, visitors of the FotoLoft gallery will be able to see the designer's photos and a new line of the clothes featuring the phototecture technique - a synthesis of layered meanings and textures. Photo-based textile solutions. Transferring an image to fabric is the designer's exclusive technology.

For the first time! A piece of clothing as an art object and a photo aimingt o become a piece of clothing.

Cooperation between the FotoLoft Gallery and Lena Karin is a unique project implemented in one of the most innovative galleries in Moscow where a photo exhibition and a fashion show embody creative ideas of one person. Photography being a bond between them is everywhere. It must accompany people everywhere and every day.

The designer dedicated her new collection entitled Zero. Timeless Clothes to the exhibition in the FotoLoft Gallery. It signifies the opening of a new fashion house - FotoLoft Fashion by Lena Karin. Just like in all of her previous collections, the designer begins her textile story from the concept. The collection is not associated with any season and its concept is "timeless clothes". That is why the show  was held not as a part of the Fashion Weeks but was dedicated to the solo exhibition in the FotoLoft Gallery. The main hits from previous collections will also be demonstrated during the show.

The photowear concept set the pace for three lines of the new fashion house at once:

Fotowear - de luxe clothes made in a single copy

Reportage-casual - youth and sport line

Indigo-film - clothes for children

According to the designer, timeless clothes are so topical today.

Lena Karin:

Graduate of the European Design Institute (Instituto di Design), member of the L'Art Intemporel Art Association (France), winner of the accessories contest for IPHONE, winner of the Luxurious Venice International Contest, the best advertising photographer of the 2004, participant of the Haute Couture Weeks in Moscow and director of the Pro-Obraz Design Studio.

www.lenakarin.ru

www.pro-obraz.ru

 

 

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